Legal
Last updated: September 10, 2026
This Privacy Policy describes how Mare and Mane (“we,” “us,” or “our”) collects, uses, and protects your personal information through the Mare and Mane booking application (“the App”).
Account and contact information. Name, email address, phone number, and password (encrypted) when you create an account.
Booking information. Service type, date, time, location, number of guests, and notes you provide during booking.
Payment information. Payment card details are handled by our payment processor (Base44 Payments / Wix Payments). We do not store your full card number. We retain transaction records (amount, date, status) for accounting purposes.
Health and emergency information. For safety during equine activities, we may collect emergency contact information, participant medical conditions, allergies, and other relevant health information you choose to provide.
Minor / parent information. If you book on behalf of a minor, we collect the parent/guardian’s information as the account holder, along with the minor’s name, age, and any relevant information provided for the booking.
Signed waivers. We retain electronically signed equine liability waivers and warning notice acknowledgments.
To process bookings and payments, communicate with you about your appointments, provide equine services safely, respond to emergencies during activities, prevent fraud, and comply with legal obligations. Health and emergency information is collected specifically for safety and emergency response during lessons, trail rides, and events.
We do not sell your personal information.
We retain personal information only for as long as reasonably necessary to provide the Service, fulfill the purposes described in this Privacy Policy, comply with our legal and regulatory obligations, resolve disputes, prevent fraud and abuse, maintain security, and enforce our agreements.
When personal information is no longer reasonably necessary for these purposes, we will delete, anonymize, or otherwise securely dispose of it in accordance with our retention procedures.
When a user requests deletion of an account or personal information, we will process the request within the timeframe required by applicable law. Certain information may be retained where required or permitted by law, including for legal compliance, fraud prevention, security, dispute resolution, financial recordkeeping, or the establishment, exercise, or defense of legal claims. Residual information may also remain temporarily in encrypted backup systems until those backups are overwritten or deleted through our ordinary retention cycle.
Signed liability waivers / warning notices. Retained for the period recommended by counsel, tied to Florida’s statute of limitations for personal injury claims, as these are your legal defense if a claim is filed. These are not auto-purged by account deletion.
Health / emergency / medical information. Collected only as needed for safety, restricted to staff who need it, and not retained beyond the booking or season it relates to.
Financial / payment records. Retained per tax and accounting requirements (typically 7 years).
Minors’ data. Subject to shorter, more protective retention and never retained past the point needed for safety or legal purposes.
What “deletion” means. Deletion may mean hard deletion, anonymization, or aggregation depending on the system, and may differ across our app database, our payment processor, and any CRM or scheduling tool.
Vendor flow-down. Our processors are required to handle data consistent with our retention commitments.
Legal holds. We may retain data beyond normal schedules if under a litigation hold, insurance claim, or regulatory inquiry.
You have the right to: access your personal information; request correction of inaccurate information; and request deletion of your account and personal information (subject to legal retention requirements).
You can delete your account and associated data through the App’s Settings page. Account deletion will remove your bookings, messages, and profile information, subject to the retention exceptions described above.
We use encryption for data in transit and at rest. Payment data is handled by our PCI-compliant payment processor. Health and emergency information is treated as a higher-sensitivity category with restricted staff access. No method of transmission or storage is 100% secure.
We do not knowingly collect personal information directly from children under 13. Minors’ information is provided by and managed through the parent or guardian account holder. If booking for a minor, the parent or guardian must provide consent and is responsible for the information provided. Minors’ data is handled with additional protections: restricted access, shorter retention, and no use for marketing.
Each processor operates under its own privacy policy and data handling terms.
In the event of a data breach affecting your personal information, we will take reasonable steps to notify affected users and comply with Florida’s breach notification requirements.
We may update this Privacy Policy from time to time. Material changes will be communicated through the App or by email.
For questions about this Privacy Policy or your personal information, contact us:
Mare and Mane
Phone: 239-206-9391
Email: provided in the App’s Contact page
This Privacy Policy is accessible from within the App and from the App Store / Google Play listing, as required by each platform’s policies.
This document is provided for informational purposes and is not legal advice. It should be reviewed by a Florida-licensed attorney before reliance.